HOW THE CROISSANT ORIGINATED…

Our CROISSANT is a piece of furniture that attracts attention. A statement, a sculpture, a piece of craftmanship. A new era of shape that, even though it is new, also reveals some well-known bits and pieces that even have some sort of classic touch. A quote from former times looking out into the here and now. Art Déco meets Space Age, meets Bretz. Find out how our designer Pauline Junglas got inspired to create this extraordinary sofa.

I HAD A SCULPTURAL SHAPE IN MIND THAT URGED ME TO GET DEVELOPED. THE FIRST DRAFT JUST SPILLED OUT OF MY HEAD AND HANDS AND I KNEW: THAT’S WHAT I WANT TO TURN INTO A NEW SOFA DESIGN.

Inspired by the geometry and material of the Art Déco, visible both in design and architecture, as well as by the innovative, flowing shapes of the Space Age, the first step in the sofa’s development process was making a draft of its outline, sketching its form. Thus, the inspiring features got blended and transferred into a new, timeless era of shape. A significant draft does not take long, but following the draft is where the actual work starts. However, the devil is in the details as we all know; thus, it has been a long way to go from the first draft to the final sofa…

SOMETHING REALLY GOOD MAY ONLY ARISE IF WE ALL ACT IN CONCERT

From the very first moment, playing around with this spacious capacity just thrilled me and I knew: I have to do it and realize this sofa! This will turn into something really special. When the first draft has settled, we start working at the computer and a mockup. The draft gets developed further, with more details, we start to think in proportions and these need to be discussed with product engineering. Close team work with our upholsterers is necessary to discuss which type of upholstery will be most perfect for a firm comfort of seating, which we had in mind for this new design.

THE EXCITING STAGE OF CREATING A PROTOTYPE NOW STARTS. OUR DESIGN TEAM AND PRODUCT ENGINEERING WORK TOGETHER WITH FULL SPEED TO REALIZE THE NEW MODELS.

Once the parameters like thickness of the upholstery, construction and shape of the new design have been defined, the creation of a 1:1 mockup starts. Of course, while working on this prototype, even more questions arise; for instance: How are the seams supposed to look like and where to run the stitches? Is the slant of the backrest correct and, even more important, the backrest’s height? What’s the top stitching supposed to look like and so on, and on, and on…. Sometimes we also get off course and experiment a bit in regards to expression and shaping. Sometimes just with the result that we return to the original idea; sometimes, however, the coaction within the team results in getting new ideas for solving some detailed questions. Sometimes it is useful to step back and look at the design from a different angle, to rethink and consider different positions. Though this is not easy at all for the designer, it is most important during this phase of the development process.

SLOPE IS A STYLISH FOOT THAT FLOWS; MADE FROM POLISHED ALUMINUM, REFLECTING DYNAMICS AND MOVEMENT.

THE RÉCAMIÈRE WAS FIRST. THE OTHER PIECES, LIKE THE SOFA AND THE CHAIR, HAVE BEEN THE CONSEQUENT CONTINUATION OF THE CROISSANT PRODUCT LINE.

COLOR MOODS: CROISSANT MAY BE EVERYTHING.

This color mood has been inspired by the splendid Yves Klein Blue. Yves-Klein-Blue is, was, and (most likely) will be one of the most fascinating and attracting colors. It’s got something profound, something energetic, it’s almost magical; you cannot just pass by anything blue like this. The fabric has been developed exclusively for us in close cooperation with the manufacturer’s design team.

Over here natural shades like the soft green of the kiwi fabric encounter wild, almost psychedelic patterns and colors. The shaggy fabric serves as a connecting link in this mood, keeping together the collage of colors. This was inspired by the late 1960s, when a totally new mindset came into being and people escaped from their old, obsolete patterns and social structures.

CROISSANT IS A WINNER

Just in the market, the CROISSANT won the Iconic Award 2018 as a result of its extraordinarily innovative design.

ET VOILÀ LE CROISSANT

Here you will find all the information on our CROISSANT and its perfect companion, the CROISSANT Chair.