Under the motto “Luminous Spheres”, we took visitors to this year’s IMM Cologne, one of the most important trade fairs for furniture and interior design, into a radiant, fantastically sensual world: the world of Bretz. Even though this year’s IMM Cologne had a few gaps in the list of exhibitors and brands that usually attract attention with large trade fair appearances were few and far between, one thing was still clear to us: we would be exhibiting in full size and to the last detail. For us, the Cologne furniture fair continues to be a milestone in the furniture year, a kind of institution and an important date for the German furniture industry. This is exactly what we wanted to convey with our trade fair presence: On approximately 300 m², we were not only able to present our product portfolio to an interested trade audience, but also to stage a brand presence that expresses our brand and its positioning within the furniture world and sends a clear, positive signal in difficult times like these.